Pistol & Burnes

A product page for an organic coffee roasters' website. The "Roast of the Week" was used to connect P&B's inbound marketing and social media channels to their products.

CREATIVE FIELDS
Web Design
MY ROLE
Designer
YEAR
2017
product page web
product page mobile
inbound IG post
CLIENT GOALS
To increase the conversion rate(s) of the existing inbound marketing material on the client's social media and web funnels. The vehicle for this goal was the featured coffee "Roast of the Week" page that worked as a way-point between the external marketing pathways and the website's product purchasing pages.
CHALLENGES
To satisfy the clients' needs the page needed to form a seamless pathway to the online storefront, provide key information about each roast and their suitable brewing methods, and be interchangeable for each new featured roast.
RESULTS
The resulting design sucessfully caters to all three of these needs. The page creates a fork in the user pathway based on their needs as customers. One is for users seeking to buy the product itself from the inbound funnel. The other is for users seeking more information or brew methods for that roast (post-purchase).
coffee icons