Tusk Advisors

Tusk Advisors is an exclusive member-driven Co-op + venture building agency for accelerated market entry, vertical growth, and data expansions. They specialize in real estate, medical technology, and data automation ventures.

CREATIVE FIELDS
Web Design,
Illustration
MY ROLE
Designer,
Developer
YEAR
2018
rhino illustration
tusk web
tusk web
tusk web
CLIENT GOALS
Set up a simple landing page website with brand collateral to act as a first point of contact for new clients and potential partners. To affordably set up a website to promote their organization in a way that they could edit themeselves over time and not disrupt the site by mistake.
CHALLENGES
Using Squarespace's platform I was able to make the website within the client's budget and desired appearance. The weaknesses of Squarespace is the lack of customization afforded in most site builders, and the lack of metadata that results in poor SEO. The challenge was overcoming those weaknesses.
RESULTS
By injecting text (metadata) into the site's photographs, descriptions, and CSS editor; I was able to get tuskAdvisors to a suitably high enough result for our SEO standards. Utilizing custom CSS styling and adding illustrations took the site beyond the limitations of a normal Squarespace template.
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